brother jimmys inside

Brother Jimmy’s Union Sq: A New Frattitude

Instead of the usual floor-to-ceiling ephemera typical of the other five Brother Jimmy’s locations in New York, here the license plates are confined to a rather tasteful bar-front collage. The cheeky, wood-carved slogans–“Put some south in your mouth,” for example–are hung so high they don’t distract the happy hour singles, who flock to the bar like pigs to the trough for strong cocktails served in BJ’s signature mason jars.

velour lounge nyc

Velour Louge: Missed the Marquis

In keeping with the gallery district locale, Velour showcases work by new, local artists and the space is equipped with 50-inch plasmas and a 110-inch HD projection screen for film exhibitions. Highlights include an inventive drink menu and cheap food served all night, but the $20 cover starting at midnight makes it more suited to pre-gaming, possibly before heading to higher-end neighbors.

Wrap Superstar: Press Got That Dough

A wrap is a wrap is a wrap. Except when the secret recipe dough (available in rosemary, thyme, whole wheat and sundried tomato) is pulled per order, and pressed down into the warm, sheet-thin casing before it is topped with a host of fresh-made ingredients.


When it’s Time to Party, Brooklyn Parties Hard

New York’s self-proclaimed metal mecca, Duff’s is a loner in a part of Greenpoint still known primarily for its greasy takeout. The shadows of the elevated J-M-Z line make an authentic home for this dingy, red-lit basement bar swathed in hard rock nostalgia.

Studio Anya: Where Even Loonies Like Me Can Relax

Not the average Yogi, owner Courtney Bauer seeks to rattle her customers’ perception of fitness. For instance, she might teach Pilates on a sofa, although the studio is equipped with traditional apparatuses, too. In addition to an exercise area, there’s a library outfitted with bamboo chairs and books that range from Kurt Vonnegut to a photographic exploration of New Orleans.

Dermalogica SoHo

Don’t expect to sip tea while awaiting service in a luxe lounge at this spa. Upon entering the clean, white retail space decorated mostly with framed portraits of products for sale, it’s evident that Dermalogica’s main purpose is to hawk its eponymous products.

Caudalie Vinotherapie Spa at The Plaza

Luxury resonates throughout this full-service spa–as you’d expect, given that it represents a union between the leading French beauty brand after which it is named and the famous Plaza Hotel in which it is located.

sigmund pretzels

Snack Attack: Sigmund’s Pretzel Shop

This pristine pretzel purveyor stands out among Alphabet City’s many niche eateries. Picnic-table-style dining encourages grazing over the pretzel display, with offerings that run the gamut from cinnamon raisin to Gruyere paprika to spicy seven chili.